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Innovation and New Product Development Case Study
Case Title:
ASUS: Business Built on Innovation
Publication Year : 2013
Industry: Computer Hardware and Electronics
Region:Taiwan
Case Code: IPD0139
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
ASUSTEK Computer Inc. (ASUS), the Taiwan-based computer hardware and electronics company, had a long history of being a technological innovator. Since its inception, the company had constantly been developing new products through innovation. The company depended on its innovation strategies to gain a competitive edge over its competitors, and it planned to employ these strategies in the future as well.
Pedagogical Objectives:
- To discuss how constant product innovations have enabled ASUS to transform itself into the one of the world’s largest innovative companies
- To highlight the innovation strategies of ASUS
- To discuss whether the innovation strategies would also enable ASUS to stay ahead of its competitors in the future.
Keywords : ASUS, Innovation, Business Strategy, Creativity, DNA Culture, Design Innovation, New Product Development, Total Quality Management, Innovation and Aesthetics , Lean Thinking, Integrated Approach , Innovative Marketing Strategy
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